COVID19 is a time of difficulty. It makes all other challenges you have had look like child’s play. The Shepherd CEO role is now more in demand than ever before, not to mention the demand for a culture that encourages safety, is considerate of the emotional stress, is willing to do all it can to keep the team productive without further stress points.
In these times, it is easy to let go of the one and be thankful for the remaining 99. However, when as, a leader, a shepherd CEO, you sit down to count the impact of COVID19, do you want to be the one whose business entity lost something that could have been saved and maintained?
Businesses, being living organisms, experience moments in time when they are dysfunctional. They stop being as per normal or standard expectations. At such times and the leadership sometimes falls back on some myths to make decisions or orchestrate strategies to bring them back to normalcy.
Online business differs with brick & mortar business in the element of physical presence. Customer treatment, integrity and everything else that goes into building relationships with customers still holds and must never be compromised.
Make it easy and enjoyable to do business with you.